Market Acumen

Updated: April 8, 2025

This Cookie Policy explains how Market Acumen uses cookies and similar technologies to collect information when you visit our websites or any sites or services that link to this Cookie Policy. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

This Cookie Policy only applies to customers of Market Acumen who use our web site and project management tools as linked from this website.

Tip: For more information on the Cookies available as part of Market Acumen’s products please see My Data to examine data we collect.

We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons and encourage you to review this Cookie Policy periodically. Terms not otherwise defined in this Cookie Policy have the meaning given to them in the Market Acumen Customer Terms of Service. For further information on how we use Personal Data that we collect, please see our Privacy Policy.

1. What are cookies?
2. The types of cookies we use
3. How we use cookies
4. Manage your cookie preferences
5. Contact us

1. What are cookies?

A cookie is a small text file that stores information about a user’s browsing activity and interactions with a website. When you visit the site again, the cookie allows that site to recognize your browser, this makes navigating and interacting with our websites a more efficient and personalized experience.

Cookies set by the website owner (in this case, Market Acumen) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (such as advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer or mobile device both when it visits the website in question and also when it visits other specific websites.

2. The types of cookies we use

Market Acumen uses first and third party cookies, and both persistent and session cookies:

(i) Persistent cookies stay on your device for a set period of time or until you delete them. Persistent cookies help websites provide a more personalized experience by retaining user settings and preferences. For example, to remember any preferences you have or choices you make when you use our website.

(ii) Session cookies are deleted once you close your web browser. They are primarily used to manage user sessions and provide a seamless browsing experience. For example, session cookies can keep a user logged in as they navigate through different pages of a website or remember items in a shopping cart until the user checks out.

Tip: For more information on the Cookies available as part of Market Acumen’s products please see My Data to examine data we collect.

3. How we use cookies

We use cookies for several reasons. Some cookies are required for technical reasons in order for our websites to operate properly, others enable us to perform analytics, provide different functionality or engage in targeted advertising.

3.1. Essential website cookies.

These cookies are strictly necessary to provide you with services available through our websites and are necessary for our website to function properly. Because these cookies are essential to operate our websites, you are unable to opt out of these cookies.

3.2 Functionality cookies.

These cookies are used to enhance the performance and functionality of our websites but are non-essential in their use. However, without these cookies, certain functionality may become unavailable.

3.3. Analytics cookies

These cookies collect information that is used either, in aggregate form to help us understand how our websites are being used, provide information on how effective our marketing campaigns are, or to help us customize our websites for you.

3.4 Advertising cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Manage your cookie preferences

You have the right to decide whether to accept or reject cookies. We do not have any cookies which are required on our primary website; and cookies on our 3rd party sites are essential to their operations.

4.1 Manage cookies using your browser

You can set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

4.3 Universal Opt-Out mechanism.

The Global Privacy Control (GPC) is a tool that you can use to inform websites of your privacy preferences in regard to ad trackers. To set up GPC, you need to configure it on your browser or use browser extensions that support GPC. Please note that this may impact the functionality of our websites or your account.

4.4 Opt Out of Advertising Cookies.

Most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com. You may opt out by clicking here: http://optout.aboutads.info/ or http://optout.networkadvertising.org/ (or if located in the European Union, by clicking here: http://www.youronlinechoices.eu/).

5. Contact us

If you have any questions about this Cookie Policy or our privacy practices, or if you have a disability and need to access this notice in a different format contact us on our contact form, or you may also contact us via

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