Market Acumen, Inc.

Content Managed Web Applications

C-level web application for comparing products

Velocity BioGroup home page

Velocity BioGroup wanted to make decision making for C-level executives at pharmaceutical companies a more straightforward process. We took their existing Cold-Fusion based technology and rewrote it in PHP/MySQL, incorporated their corporate design, and enabled the entire dashboard and system to be customized. The product is used to evaluate any sequence of products which have risk/benefit criterion with an interface which allows executives to customize their preferred weighting of various criterion.

Some screen shots from this application:

Products are scored based on various criteria, with the ability of administrators to add, remove, rename, and modify settings for criteria and sub-criteria using a variety of methods (checkboxes, radio buttons, monetary values).

The interface allows administrators to modify criteria, interpolate values, and modify risk/beneift values